U.S. demand for residential solar rising in '09

By Jon Hurdle

PHILADELPHIA (Reuters) - U.S. demand for residential solar power installations is surging despite an economic recession, thanks to government financial incentives, some easing in credit availability, and increasing public recognition of its environmental benefits, industry executives said on Tuesday.

Companies represented at the PV America solar conference in Philadelphia said the volume of their installations as much as tripled in 2008 and they see further gains this year as more people recognize that they can cut their electricity bills by at least 15 percent with an array of solar panels installed on the roof of their homes.

Geogenix LLC, a New Jersey-based residential solar company with 20 employees, installed about 150 systems in the first six years of its existence until 2008, and expects to do about that number this year alone, said managing member Gaurav Naik. He predicted the company would install at least 300 systems in 2010 when it plans to expand into Pennsylvania and some surrounding states.

"There is unprecedented demand for residential solar systems," he said.

Faced with a cost of about $50,000 for installation of a 7-kilowatt system on a typical 2,500-square-foot house, a New Jersey homeowner can defray the expense with a $12,500 rebate from the state and a federal tax credit of $11,000, Naik said.

After the first year, the homeowner can also expect a refund check for about $3,200 from the local utility in return for installing the solar panels, Naik said. The owner can expect to save about $1,700 a year in electricity bills, and should recoup the initial investment within five to eight years, he said.

According to industry trade group the Solar Energy Industries Association, there was an overall 16 percent increase in solar capacity, including commercial installations, in 2008.

Jeffrey Wolfe, chief executive of Vermont-based installer groSolar, said the market has also been boosted by lower prices for solar panels due in part to an increase in the supply of the polysilicon, the raw material used for their construction.