"Harry Potter" poised to fetch princely sum

By Carl DiOrio

LOS ANGELES (Hollywood Reporter) - Talk about performance anxiety.

If ever there was a film release almost certain to turn a tidy profit, it would be any Harry Potter movie, and Warner Bros. executives can rest assured that Wednesday's debut of the franchise's sixth instalment will pile the grosses high through Sunday. But to understand just how fervently studio insiders will be hoping for a muscular box-office bow by "Harry Potter and the Half-Blood Prince," consider that this time last year Warners launched a little film called "The Dark Knight" to rather good effect.

No pressure there.

"The reviews are great," Warners domestic distribution president Dan Fellman said with a what-me-worry nonchalance. "I think it's the best Harry Potter picture so far. Certainly, as the cast matures, they keep getting better."

"Potter" movies have carried PG or PG-13 ratings, with "Prince" toting the less-restrictive former designation. As the cast and their book-based characters age, Warners hopes to attract new, younger patrons while continuing to draw older fans of the series.

"Half-Blood Prince" is set for 4,275 U.S. and Canadian locations Wednesday and 50 more beginning Friday, and its screen count runs north of 8,000. A consensus estimate for its first five days in domestic release has it pulling in $140 million (84 million pounds) or more, with about $100 million of that sum likely to be rung up during the Friday-Sunday span.

Previous Potter pics have posted cumulative domestic grosses ranging upward from the $249.5 million fetched by 2004's "Harry Potter and the Prisoner of Azkaban," with 2001 franchise launcher "Harry Potter and the Sorcerer's Stone" enjoying the series' best domestic take to date: $317.6 million.

'PRINCE' OVER 'PHOENIX'