Burberry says taking market share

Wed Jul 15, 2009 4:54pm BST
 
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By Mark Potter

LONDON (Reuters) - Luxury goods group Burberry (BRBY.L) met forecasts with a 4 percent fall in first-quarter underlying revenues and said on Wednesday it was taking market share in a tough trading environment.

The 153-year-old maker of raincoats and handbags said sales were strong in Britain and South Korea, helped by weaker currencies, but remained down in the United States and Spain.

Chief Financial Officer Stacey Cartwright told reporters it was too early to talk of a recovery, but was encouraged that retailers were being more disciplined with promotions and by demand for some of Burberry's newer areas of focus, such as shoes, childrenswear, leather and denim.

"We think (we're gaining market share) almost everywhere ... particularly in the U.S.," she said on a conference call.

Revenues rose 8 percent to 229 million pounds in the three months to June 30 compared with the same period last year, but were down 4 percent at constant exchange rates.

Forecasts ranged from 218-239 million pounds in a Reuters poll of seven analysts.

Retailers have been hit hard by a global economic downturn and while there have been signs of stabilisation, a recovery is by no means assured.

Swedish fashion chain Hennes & Mauritz (HMb.ST), which has coped better than most in the downturn thanks to its focus on low prices, reported on Wednesday a bigger-than-expected 5 percent drop in same-store sales for June.  Continued...

 
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