Swiss Life mulls bid for Friends Prov unit

By Clara Ferreira-Marques and Mathieu Robbins

LONDON (Reuters) - Insurer Swiss Life (SLHN.VX) is considering a bid for Lombard, the high-end insurance unit of Friends Provident FP.L, and is already conducting due diligence, sources familiar with the matter said on Friday.

Friends Provident, Britain's smallest bluechip life insurer, said in January it could sell Lombard -- just three years after buying the business -- as part of a root-and-branch strategy overhaul which could also see the group selling off its majority stake in asset manager F&C (FCAM.L).

Friends Chairman Adrian Montague, who plans to slash costs and refocus on the insurer's core businesses, said last month he expected first-round bids for Lombard in May, with a view to selling by the time it reports interim results in early August.

"It is really at a very early stage. The non-binding (bids) are not due yet," one of the sources said on Friday.

The sources did not comment on other suitors currently studying Lombard's books.

Friends bought Luxembourg-based Lombard in 2005 for around 400 million pounds, including earnout clauses, to expand its international presence and its reach into the ultra high net worth market.

Some analysts have valued Lombard at over 700 million pounds, but bankers have been sceptical of Friends' ability to command a hefty premium in current market conditions. Lombard had a turbulent 2007, with sales dropping 38 percent in the fourth quarter, traditionally its strongest period.

"We definitely want to be number one in this market and we are on our way to get there, but I cannot comment on rumours," a spokesman for Swiss Life said.