FACTBOX: Facts about Cadbury

(Reuters) - British confectionery company Cadbury was expected to reject a takeover bid formalized by Kraft Foods Inc on Monday, triggering a bid battle that could last up to three months.

Following are key facts about Cadbury:

* Cadbury is the world's second-largest confectionery company after Mars-Wrigley, making brands such as Dairy Milk chocolate, Trident gum and Halls cough drops.

* Cadbury has the No. 1 or No. 2 positions in more than 20 of the world's 50 biggest confectionery markets.

* Cadbury operates in more than 60 countries and employs more than 46,000 people.

* Full-year revenue in 2008 came to 5.4 billion pounds with underlying operating profit of 638 million pounds.

HISTORY

* Started life in 1824 with John Cadbury opening a shop in Birmingham selling tea and cocoa.

* Merged with Schweppes in 1969 to create Cadbury Schweppes.