NEW DELHI, July 11 (Thomson Reuters Foundation) - Bollywood is bucking the trend of its usual lavish landscaped song-and-dance romantic comedies to take on the more serious issue of open defecation in India with the release of "Toilet: A Love Story", the film's promoters said on Tuesday.
The film, starring one of Hindi cinema's most popular actors Akshay Kumar, is to be released on Aug. 11 and will be the world's first feature film focusing on poor sanitation and toilets, and challenging age-old social beliefs on defecation.
"Toilet: A Love Story draws its premise from Prime Minister Narendra Modi's 'Swachh Bharat Abhiyan' (or "Clean India Campaign") initiative to improve sanitation across India and the very real problem of open defecation," said a statement from Sterling Media, the film's public relations agency.
"The film is set to make a large impact in India, with the trailer for the film receiving over 25 million viewers in just two days of its release online," the statement added.
Modi has prioritised sanitation since sweeping to power in 2014 and aims to provide toilets for all and end open defecation in the country by 2019.
But the task is mammoth.
Around 76 million Indians need improved water sources and 770 million require proper toilets, according to WaterAid. As a result, 68,000 children under five die annually due to diarrhoeal diseases caused by unsafe water and poor sanitation.
As well as being a major health, hygiene and environmental concern, open defecation also leaves women and girls at risk of sexual assault.
"Toilet: A Love Story" is a satirical comedy which follows Keshav (played by Akshay Kumar) and Jaya (played by Bhumi Pednekar), whose new marriage is challenged by lack of a toilet.
Their fight for a toilet inside their home - which is considered unclean according to social norms - quickly becomes a struggle for social change as they campaign for functioning toilets for the local community.
The film's promoters said the movie in particular spotlights women's safety, basic dignity and privacy.
"The film is the true story of millions of women in rural India who ... walk a few kilometres away from their homes just to be able to relieve themselves," said the statement.
"At break of dawn or fall of dusk, these women face the risk of rape and/or kidnapping – an inconceivable threat for most of us when routinely going to the toilet," it added. (Reporting by Nita Bhalla @nitabhalla, Editing by Ros Russell. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers humanitarian news, women's rights, trafficking, property rights, climate change and resilience. Visit news.trust.org)