NEW YORK (Hollywood Reporter) - MSNBC.com has acquired
social news media site Newsvine, which bridges the gap between
traditional and new media.
Newsvine displays news from news organizations, which is
placed and added to by the Newsvine community.
Mike Davidson, who co-founded Newsvine in March 2006, said
the site's mission has never been to displace mainstream media
but instead create a social ecosystem around the news.
"Our vision has always been to create an environment where
mainstream media and independent media live together and
frankly make each other better," Davidson said.
The site has been getting a million unique users a month,
MSNBC.com GM Charlie Tillinghast said he'd like to see some
of Newsvine's features incorporated into MSNBC.com, though it's
not yet clear which.
"We think that community is a cornerstone of Internet news
going forward," Tillinghast said.
Terms of the deal weren't announced.