MILAN, Oct 20 (Reuters) - Italy’s soccer league has awarded international TV rights for top-flight Serie A games for 557 million euros ($713 million) for the next three seasons, almost 60 percent more than the previous auction, two sources close to the matter told Reuters on Monday.
MP & Silva, the sports rights company which has been managing and distributing Serie A rights outside Italy since 2004, won the bidding for the coming period running to 2018, beating rivals IMG and B4Capital, the sources said.
In a statement, MP & Silva confirmed it acquired the rights but did not give financial details.
The extra income of some 186 million euros per year on average will be welcome for financially strapped Italian clubs, facing balance sheet problems and the grim state of the game, beset for years by match-fixing scandals and stadium violence.
Domestic rights to Serie A games were awarded to Rupert Murdoch’s pay-TV satellite broadcaster Sky Italia and Silvio Berlusconi’s Mediaset in a three-year deal worth 2.8 billion euros. (1 US dollar = 0.7821 euro) (Reporting by Danilo Masoni and Claudia Cristoferi; Editing by David Holmes)