* LivingSocial expands to 21 countries
* Buys Ensogo, DealKeren and GoNabit
* Launches daily deal site in the Netherlands
By Jennifer Saba
NEW YORK, June 27 LivingSocial bought three
online daily deal websites spanning Asia and the Middle East
and started a site in the Netherlands as part of its plan to
expand globally, the company said on Monday.
The acquisitions of Ensogo, DealKeren and GoNabit expand
LivingSocial's market to 21 countries from 13.
"This is a business model that has both universal
attributes across borders," said Jake Maas, LivingSocial's
senior vice president corporate and business development.
The company, the No. 2 U.S. social deal site behind
Groupon, did not disclose the terms of the transactions.
Ensogo, which also owns DealKeren in Indonesia, is the No.
1 social deal site in that country as well as Thailand and the
Philippines, with more than 800,000 members.
GoNabit, based in the United Arab Emirates, is the leading
online daily deals site in four Middle Eastern countries.
LivingSocial seeks to grow internationally by either
setting up its own daily deal sites or buying existing
"Our strategy is to partner with and work with local teams
who share the long-term vision of LivingSocial," Maas said.
Washington-based LivingSocial has 39 million subscribers
and 2,000 employees worldwide with the most recent
In April, the company raised $400 million in a round of
funding that included LightSpeed Venture Partners and Amazon
(AMZN.O), giving it a value of about $3 billion.
LivingSocial offers discounts on restaurant dining, lodging
and other items, alerting members via email. It gets revenue
from local merchants that agree to the discounts.
The company expects revenue of $1 billion this year.
Companies like LivingSocial and Groupon have stoked
investor interest in high-growth Internet companies that rely
on social media.
Groupon plans to raise $750 million in its IPO, which could
value the company at $15 billion to $20 billion.
(Reporting by Jennifer Saba; Editing by Lisa Von Ahn)