| MOUNTAIN VIEW, California
MOUNTAIN VIEW, California Google Inc. has
expanded beyond a one-size-fits-all view of Web search to tie
together its efforts to offer personalised Web searches under
the iGoogle brand, officials said on Monday.
In recent weeks, the Web search leader has introduced a
variety of new customisation features to its basic personalised
home page, first introduced two years ago, which links users to
thousands of regularly updated, optional features on one page.
New features include a choice of themes with custom colours
that users of Google's personalised home page can select.
Google also introduced the ability for users to refer back to
their personal Web search history over the past several years.
"We are working to bring all this together," Marissa Mayer,
Google's vice president in charge of search and user
experience, told reporters during a briefing at the Googleplex,
the company's Silicon Valley headquarters.
"iGoogle refers to what we formerly called the Google
Personalised Home Page and the ecosystem we are building with
thousands of gadgets (optional features) on your home page,"
Mayer said in an interview on the sidelines of the briefing.
As part of its effort to render more personally relevant
Web search results, Google said on Monday it has introduced a
geographic aspect to search results based on the location that
individual users select as their home location on Google Maps.
Web history is an optional feature and only available to
users who have signed up and given permission to Google to
track their Web surfing activity.
The new personalization features will begin to appear on
Google user pages starting at midnight California time on
The company is also expanding the number of countries and
languages in which Google will offer personalised versions of
its search services.
This week, iGoogle personalised Web search will be
available in 40 countries and 26 languages, up from 22 nations
and 15 languages where personalization is now offered, said
Jessica Ewing, the product manager for iGoogle.
"We want to personalise the traditional notion of search,"
said Sep Kamvar, Google's lead engineer in charge of
personalization. "I am an eclectic person. But everyone is. We
can't go about designing products for the average person."