NEW YORK Sony will start selling a new
configuration of its PlayStation 3 video game console, with
less built-in storage capacity, in Europe on October 10, priced
at 399 euros (276 pounds) , the company said on Friday.
The model, which will also be available in the Middle East,
Africa and Australia, has a 40-gigabyte hard drive and includes
the ability to access the Internet wirelessly.
Sony also said it would cut the price of its 60-gigabyte
PS3 by 100 euros to 499 euros "while stocks last."
Sony launched the PS3 in the United States last November
with a 20-gigabyte model and the bigger 60-gigabyte model,
which was expected to cater to gamers who also use the device
to watch video and movies. Sony discontinued the lower-capacity
PS3 in North America due to strong sales of the higher-capacity
The new 40-gigabyte configuration is one way Sony hopes to
spur demand for the PS3, which has struggled since its launch,
compared with the success of rival Nintendo's Wii.
Sony, whose PS3 also competes with Microsoft Corp's Xbox
360, previously said it was confident of doubling PS3 shipments
to 11 million in the year ending next March.
Unlike the 60-gigabyte version, the 40-gigabyte PS3 cannot
play games developed for the older PlayStation 2 model.
Sony Computer Entertainment of America has declined to
comment on when it might launch a 40-gigabyte PS3 in the United
"This thing being 100 euros cheaper implies very strongly
that the U.S. version will be $399," Wedbush Morgan analyst
Michael Pachter said.
Sony dominated the $30 billion global game industry for
about a decade from the mid-1990s with its PlayStation and
PlayStation 2, selling more than 100 million units of each. But
it was a year behind Microsoft in releasing PS3.