LONDON Fans of east London club West Ham set a
new record price of 57,000 pounds for a football-related
vehicle licence plate on Friday as they outbid each other for
plate number WE57 HAM.
The price dwarfed the previous record of 36,000 pounds set
in 2004 for plate number AR53 NAL (Arsenal).
"The atmosphere in the auction room was electric -- it was
like a cup final," said Damian Lawson, Marketing Manager for
Driver and Vehicle Licensing Agency Personalised Registrations.
"The fans bidding showed the same passion they do on the
terraces and we could only watch as the price kept on rising
and rising," he added.
The winner bid anonymously over the Internet.