Game console prices may be cut: Activision CEO

Wed Apr 30, 2008 11:52pm BST
 
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BEVERLY HILLS, California (Reuters) - The slowing economy will pressure makers of video game consoles to lower their prices, Activision Inc (ATVI.O: Quote, Profile, Research) Chief Executive Bobby Kotick said in an interview on Wednesday.

"With the rising costs of fuel and food and housing, it is more difficult to go out and buy a $399 console, and I think it's going to put pressure on the console manufacturers to reduce their prices," Kotick told Reuters.

Kotick also said he was concerned that rival Electronic Arts Inc's (ERTS.O: Quote, Profile, Research) $2 billion takeover bid for Take-Two Interactive Software Inc (TTWO.O: Quote, Profile, Research) will give EA too much power in sports games.

"That's concerning, sure. When you think about one company in control of the sports category, with no competition from anybody else, that could be a challenge," Kotick said.

(Reporting by Nichola Groom; editing by Jeffrey Benkoe)

 
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