* Charles 'Chip' Bergh leaving P&G after 28 years
* P&G says Bergh wants to be a CEO of a major company
* Prestige unit president Louvet takes on men's grooming
* P&G shares down 0.3 percent
(Adds background on P&G performance, analyst comment, byline)
By Jessica Wohl
CHICAGO, June 7 Longtime Procter & Gamble Co
(PG.N) executive Charles "Chip" Bergh, a leader in the Gillette
razor business, is leaving to try to become a chief executive
officer of a major company, the household products maker said
Bergh, 53, is the latest in a string of executives leaving
the company. Edward Shirley, a longtime Gillette executive, has
announced plans to retire in January, while P&G veteran Robert
Steele is retiring in September. [ID:nN04199445]
P&G has "the right team in place" to continue growing its
beauty and grooming business, said CEO Bob McDonald.
"The large number of recent management departures is a sign
that P&G is still in a state of disquiet," said Sanford
Bernstein analyst Ali Dibadj.
Cincinnati-based P&G is seen as a training ground for
executives, but these days there are fewer top spots inside the
company's executive suite.
When Steele's departure plans were announced in February,
P&G consolidated from three global units to two. Steele, who
joined P&G in 1976, also has his sights on trying to become CEO
of a major company.
One company searching for a CEO is Newell Rubbermaid Inc
(NWL.N), which last week cut its expectations in the face of
rising costs. [ID:nL3E7H31RO] CEO Mark Ketchum plans to retire
after six years at Newell and 33 years at P&G.
AT P&G SINCE 1983
Under the leadership of McDonald, who got the top job in
2009, P&G has tried to bring out products for a wide swath of
shoppers, from low-income families in China and India to U.S.
men and women looking for better goods in the aisles of Target
(TGT.N) and Walmart (WMT.N).
There have been hits and misses.
P&G did not have enough of its pricey Gillette Fusion
ProGlide razors to meet demand last year, and had to pull back
on some of its efforts to promote that product in stores.
Meanwhile, updated Pampers diapers sparked complaints from
thousands of parents. [ID:nN04173631].
Bergh joined P&G as a brand assistant in cleaning products
in 1983 and since then has worked in areas from food and
beverage to razors. He became president of P&G's global
grooming business in 2006, the same year the Gillette unit
launched Fusion, the top-selling blade and razor brand in the
world. He was named president of global male grooming in 2009.
Patrice Louvet, the president of P&G's global prestige
unit, is replacing Bergh as president of global male grooming.
Joanne Crewes, vice president of the global SKII and female
beauty brands in the Australasian, ASEAN, India, Japan and
Korea markets, is succeeding Louvet in the global prestige
Crewes' knowledge of the Asian beauty consumer is
"critical" to winning in prestige, McDonald said.
Louvet and Crewes will assume their new roles on July 1,
and Bergh will leave the company as of Sept. 1, P&G said.
Shares of P&G slipped 0.3 percent to $65.29 in midday
(Reporting by Jessica Wohl; Editing by Lisa Von Ahn and John