By Jennifer Hill

LONDON (Reuters) - Money market woes are continuing to hit the retail loans market, new data shows.

The sub-prime mortgage market has shrunk further and rates on personal loans continue their upward trend, says price comparison Web site Moneyfacts.co.uk.

In the past week, a string of sub-prime lenders, including Amber Homeloans, Scarborough Specialist Mortgages and SALT, have stopped new lending, while troubled mortgage bank Northern Rock has announced it will no longer offer sub-prime home loans funded by Southern Pacific Mortgage.

A year ago there were 32 lenders offering sub-prime mortgages -- a figure that has since dropped to 20.

The number of mortgage products available to those with adverse credit histories has fallen 71 percent -- from 6,501 to just 1,867.

"The latest withdrawals from the market have come in what appears to be a second phase of tightening," says Julia Harris, an analyst at Moneyfacts.

"Lenders are facing up to the reality that things are not going to get better in the near future: in fact, it seems that there is more blood on the carpet yet to be spilt.

"Although growing numbers of borrowers are set to slip into sub-prime status, the market shows no signs of being able to satisfy this heightened demand."