United Kingdom

Insight - At Nestle, interacting with the online enemy


Photo  / 9

Staff of the Nestle Digital Acceleration Team (DAT) monitor social networks at the company headquarters in Vevey September 24, 2012. This is the nerve centre of the company's Digital Acceleration Team. By monitoring conversation about its products on social media - right down to ''realtime recipe tweets'' across the United States - they aim to win over a sometimes hostile world. REUTERS/Denis Balibouse