MUMBAI Dec 17 Pele is set to return to the
field again, this time in an animation film to be made by an
Indian company around the Brazilian soccer legend.
Compact Disc India Ltd., have also acquired the rights to
develop games and merchandising around the triple World Cup
winner, according to a notice filed with the Bombay Stock
"We'll be producing an animation film based on soccer with
Pele as the central character," company chairman Suresh Kumar
"However, it is too early to talk about the script or the
Brazil's Prime Licensing, the company which holds the
exclusive rights to the Pele brand, confirmed the deal.
"We felt that an animation film would be the ideal way to
reach a very important audience for us, teenagers and kids,"
the company's CEO Paulo Ferreira told Reuters by phone from Sao
"We're aiming for the film to be out in the first half of
2010. Pele will have final say in the script and will also be
responsible for promoting the film."
Pele, 68, played a prominent role in the soccer-based 1981
film "Escape to Victory" and has also appeared in TV programmes
on the game.
He will emulate top American basketball player Michael
Jordan, who made an appearance in the 1996 animation film
India's animation industry has grown rapidly in the last
few years and the nation's filmmakers are also showing keen
interest in the genre.
(Editing by N.Ananthanarayanan)