LOS ANGELES Dec 16 Sony Electronics (6758.T)
and Fox Sports on Tuesday said they will beam the national
college football championship game to 80 theaters in 3-D next
month in the latest example of the sports world tapping into
this new viewing technology.
Sony Electronics, a unit of Sony Corp, and News Corp's
NWSa.N Fox will deliver live the FedEx Bowl Championship
Series (BCS) national championship game between the University
of Florida and University of Oklahoma on Jan. 8.
The game will be shot from Dolphin Stadium in Miami using
privately-held 3ality Digital's image-capture technology and
transmitted live via Cinedigm Digital Cinema Corp (CIDM.O)
satellite distribution network.
There will also be a 3-D viewing that day at the Paris
Hotel and Casino's Theatre des Arts in Las Vegas at a
Sony-sponsored event during the Consumer Electronics Show.
RealD, which has rolled out 3-D systems in 1,500 theaters
around with world, will also co-sponsor the CES event.
The college football 3-D event follows closely on the heels
of other 3-D sports broadcast initiatives. Last week, the
National Basketball Association said it was teaming up with
Turner Sports to broadcast in 3-D a night of events associated
with the U.S. sports league's all-star game in February.
And the National Football League also recently broadcast a
game in a test for media and other guests between the Oakland
Raiders and San Diego Chargers in three cities.
(Reporting by Sue Zeidler and Ben Klayman; Editing by