SANTA MONICA, California Activision Inc.
(ATVI.O) said on Thursday it had sold more than 300,000
downloadable song packs for its hit "Guitar Hero II" music
game, giving it confidence it will not have to lower prices
despite outrage at the cost among some game fans.
"It's been a tremendous success for us," said Dusty Welch,
head of publishing for Red Octane, a "Guitar Hero" developer
that was bought by Activision last year. "Demand seems to be
In the "Guitar Hero" games, players hit colored buttons on
a guitar-shaped controller in time to rock songs playing on the
screen. The ability to sell additional songs online allows
Activision to continue to profit from the games after players
have completed the original songs.
Activision began offering three packs of three songs each
in April priced at $6.25, but gamers quickly took to online
forums and blogs to vent their anger at the cost.
Despite the outcry, Welch said the fact that Activision had
sold more than 300,000 song packs indicated that current prices
were "very attractive and desirable for consumers."
"We do actively look at and monitor the message boards. We
do listen, and for us, it's about offering even better music at
current price points to get consumers excited about."
Shares in Activision rose 4 cents, or 0.2 percent, to
$19.29 on the Nasdaq.