NEW YORK (Hollywood Reporter) - Consumer watchdog group
Commercial Alert has filed a complaint with the Distilled
Spirits Council of the United States, alleging that Jack
Daniel's sponsorship of AMC's upcoming drama "Mad Men" violates
its marketing code prohibiting alcohol marketing in association
with depictions of irresponsible drinking, overt sexual
activity or sexually lewd images.
Commercial Alert called on DISCUS, the hard liquor
industry's trade association, to recommend that Jack Daniel's
and its parent company, Brown-Forman, withdraw sponsorship of
the show, which premieres July 19. According to Commercial
Alert, Jack Daniel's will be prominently featured in the show,
run commercials during the series and co-promote it as well.
Brown-Forman and AMC were not immediately available for
"Based on the material on AMC's Web site, it appears that
the sponsorship arrangement will violate numerous provisions of
the industry's self-regulatory marketing code," said Robert
Weissman, managing director of Commercial Alert.
"Mad Men" is set in the New York advertising world of 1960.
It was created by Matthew Weiner, a former writer and executive
producer of "The Sopranos."