Sara Dhada dumped from "Apprentice"

LONDON (Reuters) - Car saleswoman Sara Dhada was dumped from The Apprentice after her "bludgeoning" sales pitch alienated brides-to-be at a wedding fayre.

The 25-year-old was tasked with selling wedding cakes during the event at the NEC in Birmingham.

"If I had been one of those recipients of your sales pitch I would've got your head and pushed it in the bloody cake," Alan Sugar told her in the boardroom. "You go off like a machine gun."

But Sara's sales technique was not the only one criticised.

Michael Sophocles told one potential customer: "You're going to pay 200 pounds more for a traditional cake and it's going to look dull. It's a real shame; it's your bloody wedding!"

Sugar told him: "The fundamental flaw here was that the sales approach on this was wrong, in the sense that you're not selling double glazing."

The team, led by Helene Speight, got off to a bad start with her insistence that the team sell the middle-range wedding dresses rather than the high-end ones.

This led to them losing out on the lingerie and beachwear accessories option and left them trying to peddle the cake.

Helene's team took nearly 2,000 pounds profit, despite selling more dresses than Lucinda Ledgerwood's team, which took nearly 6,000 pounds with the more expensive dresses and lingerie.