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Adidas to invest in 2012 Olympics
September 20, 2007 / 10:57 AM / 10 years ago

Adidas to invest in 2012 Olympics

LONDON (Reuters) - German sports goods maker Adidas ADSG.DE said on Thursday it will invest 100 million pounds in the 2012 Olympic games in London.

Adidas Chief Executive Herbert Hainer, in London for a news conference with the organising committee of the games, said this was the biggest single investment Adidas has ever put into a UK sporting event.

“We want to become the leading sportswear brand in the UK, Europe’s largest sportswear market,” Hainer said.

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