June 18, 2013 / 12:25 PM / 4 years ago

Adidas sees record football sales in World Cup year 2014

Shareholders of Adidas, the world's second largest sports apparel firm, arrive for the company annual general meeting in the northern Bavarian town of Fuerth near Nuremberg May 8, 2013. REUTERS/Michaela Rehle

HERZOGENAURACH, Germany (Reuters) - German sportswear group Adidas (ADSGn.DE) expects record sales from its football division of 2 billion euros (1.7 billion pounds) in 2014 when the World Cup is played in Brazil, the company said on Tuesday.

That figure is an increase on sales of more than 1.7 billion euros from the division in 2012, company officials said. Adidas is a sponsor of the World Cup and will supply match balls, kit for referees and volunteers in Brazil.

“The FIFA World Cup is the perfect stage to showcase our company, our brands and our products,” Addias CEO Herbert Hainer told reporters at the company’s headquarters in southern Germany.

Writing by Keith Weir; Editing by Anthony Barker

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