Sterling falls to record low on rate view

LONDON, April 11 (Reuters) - Sterling fell to a record low for a fourth straight day against the euro on Friday on prospects of more monetary easing from the Bank of England while the ECB is seen as keeping rates steady.

The pound has lost more than 9 percent against the euro this year as weak UK data has increased investor conviction that interest rates are set to fall further after the Bank of England cut rates to 5 percent on Thursday.

The European Central Bank kept rates on hold at 4 percent on Thursday and is seen as keeping them steady for now. By 1225 GMT the euro had hit 80.34 pence up more than half a percent on the day and a high since the single currency's inception in 1999.

"We're seeing a continuation of the move yesterday due to the relative monetay decisions of the European Central Bank and the Bank of England." said Stephen Koukoulas, global strategist at TD Securities.

"Given weak economic data, it's clear that the BoE has more cutting to do, while the ECB will be cutting later rather than sooner." (Reporting by Naomi Tajitsu and Simon Falush)