May 24, 2016 / 4:10 PM / a year ago

Google offers new features to local search ads

A man holds a smartphone, with the Google Maps app open, in Sarajevo, April 15, 2015.Dado Ruvic

(Reuters) - Google Maps will soon carry promotional offers from nearby businesses along with ads and allow users to browse product inventories and menus.

Alphabet Inc's Google said on Tuesday it would introduce the new ad features on both Google Maps and Google.com.

Google Maps already allows businesses to advertise store locations based on search keywords. The new feature will show ads automatically to users along their driving route.

Nearly one-third of all mobile searches on Google are related to location, Sridhar Ramaswamy, Google's senior-vice president for ads and commerce, said in a blog post.

Reporting by Kshitiz Goliya in Bengaluru; Editing by Maju Samuel

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