Company Profile For Sony Corporation

Sony Corporation (Sony) is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices. Sony operates in five segments: Electronics, which develops, designs, manufactures and sells electronic equipment, instruments and devices for consumer and professional markets; Games, in which Sony Computer Entertainment Inc. (SCEI) develops, produces, markets and distributes PlayStation 2 (PS2), PSP (PlayStation Portable) (PSP) and PLAYSTATION 3 (PS3) hardware and related software; Pictures, which encompasses motion picture production and distribution, television production and distribution, and digital content creation and distribution; Financial Services, which includes the activities of Sony Financial Holdings Inc. (SFH), and All Other, which comprises Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ). On October 1, 2008, it acquired Bertelsmann’s 50% interest in SONY BMG MUSIC ENTERTAINMENT (SONY BMG).

BRIEF: For the six months ended 30 September 2009, SONY CORPORATION's revenues decreased 20% to Y3.261T. Net loss totaled Y63.40B, vs. an income of Y55.79B. Revenues reflect decreased sales volume from United States and Europe markets. The Company's net loss also suffers from higher percentage of selling, general and administration expenses, increased interest expenses, as well as decreased interest & dividend income.