Company Profile For PIONEER CORPORATION

PIONEER CORPORATION is a Japan-based company engaged in the manufacturing and sale of electronic products. The Company operates in three business segments. The Car Electronics segment offers navigation systems, stereos, audio systems, speakers and peripheral products for automobile uses. The Home Electronics segment offers plasma televisions, digital versatile disc players/recorders/drives, blu-ray disc players/drives, audio systems, telephones, cable television-related machines and peripheral equipment. The Others segment offers electroluminescence (EL) displays, factory automation (FA) equipment, electronic components and commercial audio and visual (AV) systems.

BRIEF: For the six months ended 30 September 2009, PIONEER CORPORATION's revenues decreased 38% to Y203.73B. The Company's net loss decreased 7% to Y40.86B. Revenues reflect lower sales from home electronics products and car electronics business segments. Lower net loss is offset by lower percentage of SGA expenses, increased gains on sale of fixed assets, as well as decreased assets impairment losses.