Company Profile For Baidu, Inc.

Baidu, Inc. (Baidu) is a Chinese-language Internet search provider. The Company conducts its operations in China principally through Baidu Online Network Technology (Beijing) Co., Ltd. (Baidu Online), its wholly owned subsidiary in Beijing, China. It also conducts its operations in China through Baidu Netcom Science Technology Co., Ltd. (Baidu Netcom), which holds the licenses and approvals necessary to operate the Company’s Websites and provide online advertising services. In January 2008, the Company launched a Japanese search service at www.baidu.jp, run by Baidu Japan. The Company’s Japanese search services enable users to find relevant information online, including Web pages, images, multimedia files and blogs, through links provided on its Websites.

BRIEF: For the nine months ended 30 September 2009, Baidu, Inc.'s revenues increased 39% to RMB3.19B. Net income increased 39% to RMB1.06B. Results reflect an increase in income from online marketing service. Net income reflects an increase in operating margins, lower selling, general and administrative expenses as a percentage of revenues and lower exchange loss, net. The co. is in to providing information and serving internet search users.