Company Profile For DineEquity, Inc.

DineEquity, Inc, formerly IHOP Corp. is engaged in owning, operating and franchising of International House of Pancakes (IHOP) restaurants and Applebee's International, Inc. (Applebee's). During the year ended December 31, 2008, the Company owned, operated and franchised two restaurant chains in the casual dining and family dining categories: Applebee's Neighborhood Grill and Bar, and IHOP. The Company operates in four segments: franchise operations, company restaurant operations, rental operations, and financing operations. Within each segment, the Company operates two restaurant concepts: Applebee's and IHOP.

BRIEF: For the six months ended 30 June 2009, DineEquity, Inc.'s revenues decreased 16% to $725.2M. Net income applicable to Common totaled $49.4M vs. a loss of $15.5M. Revenues reflect decreased financing operations and lower company restaurant sales. Net income was offset by decreased company restaurant expenses, lower rental expenses, a decrease in financing expenses and a fall in the interest expenses.