Company Profile For Promotora de Informaciones, S.A.

Promotora de Informaciones S.A. (PRISA) is a Spain-based holding company, engaged in various media activities. The Company has six business areas: publishing, education and training (Grupo Santillana publishes textbooks and books of general interest); press (El Pais Internacional is engaged in the distribution of news material and services to other newspapers and publications worldwide); radio (Union Radio is a group broadcasting worldwide); audiovisual (PRISA offers services and products, including Pay TV, thorough the satellite platform DIGITAL+, and free-to-view through the channel Cuatro); online (Prisacom is committed to the development of multimedia content with broadcasting for Internet-based TV) as well as commercial & marketing (Sogecable Media SA manages all the advertising on the Company and its group’s media). The Company is present in 22 countries, such as Portugal, Brazil or the United States.

BRIEF: For the six months ended 30 June 2009, Promotora de Informaciones S.A.'s total revenue decreased 13% to EUR1.67B. Net income from continuing operations decreased 66% to EUR29.2M. Total revenue reflects a decrease in demand for the Company's products and services due to unfavorable market conditions. Net income from continuing operations suffered from lower interest income as well as from higher losses on equity investment.