Profile: Scotts Miracle-Gro Co (SMG.N)
The Scotts Miracle-Gro Company, (Scotts Miracle-Gro), incorporated on November 11, 2004, is a manufacturer and marketer of branded consumer lawn and gardens products. The Company segments include Global Consumer and Scotts LawnService. The Company sells its consumer products primarily to home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers and food and drug stores through both a direct sales force and its network of brokers and distributors. The Company also operates the Scotts LawnService business, which provides residential and commercial lawn care, tree and shrub care and limited pest control services in the United States. The primary distribution centers for the Company's Global Consumer business internationally are located in the United Kingdom, France, Germany, Austria and Australia and are also managed by third-party logistics providers.
In the Company's Global Consumer segment, the Company manufactures and market consumer lawn and gardens products, which include lawn care, Gardening and Landscape and Home Protection. The lawn care category is designed to help consumers obtain and enjoy the lawn they want. In the United States, products within this category include fertilizer products under the Scotts and Turf Builder brand names, grass seed products under the Scotts , Turf Builder, EZ Seed, Water Smart and PatchMaster brand names and lawn-related weed, pest and disease control products primarily under the Scotts and Lawn Pro brand names, including sub-brands, such as GrubEx. A similar range of products is marketed in Europe under a variety of brands such as EverGreen, Fertiligene, Substral, Miracle-Gro Patch Magic, Weedol, Pathclear, KB and Celaflor. The lawn care category also includes spreaders and other durables under the Scotts brand name, including Turf Builder EdgeGuard spreaders, Snap spreaders, AccuGreen drop spreaders and Handy Green II handheld spreaders.
The gardening and landscape category is designed to help consumers grow and enjoy flower and vegetable gardens and beautify landscaped areas. In the United States, products within this category include a complete line of water soluble plant foods under the Miracle-Gro brand and sub-brands such as LiquaFeed, continuous-release plant foods under the Osmocote and Shake ‘N Feed brand names, potting mixes and garden soils under the Miracle-Gro, Scotts, Hyponex, Earthgro and SuperSoil brand names, mulch and decorative groundcover products under the Scotts brand, including the Nature Scapes sub-brand, landscape weed prevention products under the Ortho brand, plant-related pest and disease control products under the Ortho brand, wild bird food and bird feeder products under the Scotts Songbird Selections , Morning Song and Country Pride brand names, and organic garden products under the Miracle-Gro Organic Choice, Scotts and Whitney Farms brand names. Internationally, similar products are marketed under the Miracle-Gro , Fertiligene, Substral, KB, Celaflor, ASEF, Scotts, Morning Melodies, Scotts EcoSense , Fertiligene Naturen, Substral Naturen, KB Naturen , Carre Vert and Miracle-Gro Organic Choice brand names.
The home protection category is designed to help consumers protect their homes from pests and maintain external home areas. In the United States, insect control and rodenticide products are marketed under the Ortho brand name, including Ortho Max, Home Defense Max and Bug B Gon Max sub-brands, selective weed control products are marketed under the Ortho Weed B Gon sub-brand, while non-selective weed control products are marketed under the Roundup and Groundclear brand names. Internationally, products within this category are marketed under the Nexa Lotte, Fertiligene, KB, Home Defence, Weedol, Pathclear and Roundup brands.
The Scotts LawnService segment provides residential and commercial lawn care, tree and shrub care and limited pest control services in the United States through periodic applications of fertilizer and control products. As of September 30, 2012, Scotts LawnService had 84 Company-operated locations as well as 90 locations operated by independent franchisees.
The Company competes with Spectrum Brands, Bayer AG, Central Garden & Pet Company, Enforcer Products, Inc., Kellogg Garden Products, Old Castle Retail, Inc., Infinity Lawn and Garden Inc., Compo GmbH, Westland Horticulture and Lebanon Seaboard Corporation.
Scotts Miracle-Gro Co
14111 Scottslawn Road
MARYSVILLE OH 43041