Profile: Sohu.Com Inc (SOHU.O)
26 Mar 2015
Sohu.Com Inc., incorporated on August 2, 1996, is a Chinese online media, search, gaming, community and mobile service group. Most of the Company’s operations are conducted through its indirect wholly-owned and majority-owned China-based subsidiaries and variable interest entities.
The Company’s corporate services consist of online brand advertising on its matrix of websites as well as bid listing and home page on its in-house developed search directory and engine. Sohu also provides multiple news and information service on mobile platforms, including Sohu News App and mobile news portal WAP.Sohu.com. Sohu's online game subsidiary, Changyou.com has a portfolio of online games that includes Tian Long Ba Bu, a multi-player online (MMO) game in China, and Wartune (also known as Shen Qu) and DDTank, two web games in China. The Company’s businesses consist of the online advertising business, which consists of the brand advertising business as well as the search and others business, the online games business, the mobile business and the others business, of which online advertising and online games are the Company’s core businesses.
Brand Advertising Business
The Company’s brand advertising business offers to users, over its matrices of Chinese language Web content and services, various products and services (such as free of charge content, including news, video, interactive community and other Internet services) across multiple Internet enabled devices, such as personal computers (PCs), mobile phones and tablets. It also offers advertisements on these Sohu Group Web properties to companies seeking to increase their brand awareness online.
Search and Others Business
The Company’s search and others business, operated by its search subsidiary Sogou, primarily offers customers pay-for-click services, as well as online marketing services on the Sogou Web Directory. Pay-for-click services enable the Company’s advertisers’ promotional links to be displayed on Sogou search result pages and Sogou Website Alliance members’ Websites where the links are relevant to the subject and content of such Web pages.
Online Game Business
The Company’s online game business is conducted by its majority-owned subsidiary Changyou. Changyou is an online game developer and operator in China. Changyou engages in the development, operation and licensing of online games for PCs and mobile devices. This includes MMOGs, which are interactive online games that may be played simultaneously by hundreds of thousands of game players, Web games, which are played over the Internet using a Web browser, and mobile games, which are played on mobile devices and require an Internet connection.
The Company’s mobile business offers mobile related services through different types of mobile products to mobile phone users through cooperation with China Mobile Communications Corporation, China United Network Communication Group Company Limited, China Telecom Corporation and their subsidiaries and other small mobile network operators (collectively, the China mobile network operators). The mobile products mainly consist of short messaging services (SMS), mobile games, Ring Back Tone (RBT), interactive voice response (IVR), and mobile video. A majority of the content is purchased from third-party content providers.
The Company’s others business revenues are generated primarily from its offering Internet value-added services (IVAS) with respect to Web games developed by third-party developers under revenue-sharing arrangements with the developers, offering cinema advertisement slots to be shown in theaters before the screening of movies, and sub-licensing of licensed video content to third parties.
The Company competes with Tencent, NetEase, Shanda, Perfect World, Giant Interactive Group Inc., NetDragon Websoft Inc., Kingsoft Corporation Limited, Taomee Holdings Limited, Shenzhen ZQGame Co. and YY.
SOHU.com Media Plaza, Block 3,
No.2 Kexueyuan South Road,Haidia
BEIJING BEJ 100084
Company Web Links
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