Profile: Sohu.Com Inc (SOHU.O)
25 May 2016
Sohu.com Inc. (Sohu), incorporated on August 2, 1996, is an online media, search and game service company providing online products and services on personal computers (PCs) and mobile devices in the People's Republic of China (the PRC). The Company operates through three segments: the Sohu segment; the Sogou segment, and the Changyou segment. Sogou is an online search, client software and mobile Internet product provider in China. Changyou is an online game developer and operator in China as measured by its MMOG Tian Long Ba Bu (TLBB) and its mobile game TLBB three-dimensional (TLBB 3D), and engages primarily in the development, operation and licensing of online games for PCs and mobile devices.
The Sohu segment's main business is the brand advertising business, which offers to users, over its matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices, such as PCs, mobile phones and tablets. The products and services are provided through Sohu Media Portal, Sohu Video and Focus. Sohu Media Portal provides its users online content, including news, entertainment, sports, automobile, business and finance, through www.sohu.com for PCs, the mobile portal m.sohu.com and the mobile phone application Sohu News APP. Sohu Video is an online video service provider in China through tv.sohu.com for PCs and the mobile phone application Sohu Video APP. Focus (www.focus.cn) is an online real estate information provider in China. Sohu engages in the others business, which includes filming business, sub-licensing of purchased video content to third parties, and paid subscription services.
The search and Web directory business primarily offers advertisers pay-for-click services, as well as online marketing services on Web directories operated by Sogou. Pay-for-click services enable advertisers' promotional links to be displayed on the Sogou search result pages and Sogou Website Alliance members' Websites where the links are relevant to the subject and content of such Web pages. Both pay-for-click services and online marketing services on Web directories operated by Sogou expand distribution of its advertisers' Website links and advertisements on Sogou Website Alliance members' Websites. Sogou also engages in others business by offering Internet value-added services (IVAS) with respect to the operation of Web games developed by third-parties and other services.
Changyou has three businesses consisting of the online game business, the platform channel business and the others business. Changyou's online game business offers to game players MMOGs, which are online games that may be played simultaneously by hundreds of thousands of game players; mobile games, which are played on mobile devices with an Internet connection and Web games, which are online games played over the Internet using a Web browser. Changyou's platform channel business consists primarily of the operation of the 17173.com Website, the Dolphin Browser and RaidCall. The 17173.com Website, a game information portal in China, provides news, electronic forums, online videos and other information services on online games to game players. The Dolphin Browser is a gateway to a host of user activities on mobile devices, with the majority of its users based in Europe, Russia and Japan. RaidCall provides online music and entertainment services, primarily in Taiwan. Changyou also operates a cinema advertising business, which consists of Changyou's offering of pre-film cinema advertising slots, which are advertisements shown before the screening of a movie in a cinema theatre.
The Company competes with Tencent Holdings Limited, Alibaba, Baidu, Inc., Qihoo 360 Technology Co., Ltd., NetEase.com, Inc., TouTiao.com, Phoenix New Media Limited, Autohome Inc., Bitauto Holdings Limited, Youku Tudou, Beijing Xin Lian Xin De Advertising Media Co., Ltd., SouFun Holdings Limited, Leju Holdings Limited, YY Inc., CCTV, Xinhua News Agency, People's Daily, UCWeb, Google Inc., Microsoft, Shanghai Ruichuang Internet Technology Development Co., Ltd, Cheetah Mobile Inc., IFLYTEK Co., Ltd., Maxthon International Limited, Kingsoft Corporation Limited, IGG Inc., NetDragon Websoft Inc., Kalends Inc., Ourpalm Corporate limited, Century Cruises, Da Xing, Shulong Technologies and iQIYI.
SOHU.com Media Plaza, Block 3,
No.2 Kexueyuan South Road,Haidia
BEIJING BEJ 100084
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