Profile: Sohu.Com Inc (SOHU.O)
28 Apr 2017
Sohu.com Inc. (Sohu), incorporated on August 2, 1996, is an online media, search and game service company, which is engaged in providing online products and services on personal computers (PCs) and mobile devices in the People's Republic of China (the PRC). The Company operates through three segments: the Sohu segment; the Sogou segment, and the Changyou segment. Sogou is an online search, client software and mobile Internet product provider in China. Changyou is an online game developer and operator in China as measured by its PC game Tian Long Ba Bu (TLBB) and its mobile game TLBB three-dimensional (TLBB 3D), and engages primarily in the development, operation and licensing of online games for PCs and mobile devices.
The Sohu segment's business is the brand advertising business, which offers to users, over its matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices, such as PCs, mobile phones and tablets. The products and services are provided through Sohu Media Portal, Sohu Video and Focus. Sohu Media Portal is an online news and information provider in China. Sohu Media Portal provides users content through www.sohu.com for PCs, the mobile phone application Sohu News APP and the mobile portal m.sohu.com. Sohu Video is an online video content and service provider in China through tv.sohu.com for PCs and the mobile phone application Sohu Video APP. Focus (www.focus.cn) is an online real estate information and services provider in China. Sohu also engages in the other business, which consists primarily of paid subscription services, interactive broadcasting services, sub-licensing of purchased video content to third parties, providing content through the platforms of telecommunications operators in China, and the filming business.
The search and search-related business primarily offers advertisers pay-for-click services, as well as online marketing services on Web directories operated by Sogou. Pay-for-click services enable advertisers' promotional links to be displayed on the Sogou search result pages and Sogou Website Alliance members' Internet properties where the links are relevant to the subject and content of such properties. Both pay-for-click services and online marketing services on Web directories operated by Sogou expand the distribution of its advertisers' promotional links and advertisements by leveraging traffic on Sogou Website Alliance members' Internet properties, including Web content, software and mobile applications. Sogou also engages in the other business, primarily by offering Internet value-added services (IVAS) with respect to the operation of Web games and mobile games developed by third parties, as well as other services and products provided to users.
Changyou's business lines consist of the online game business; the platform channel business, which consists primarily of online advertising and also includes IVAS, and the cinema advertising business. Changyou's online game business offers to game players PC games, which are interactive online games that are accessed and played simultaneously by hundreds of thousands of game players through personal computers and require that local client-end game access software be installed on the computers used, and mobile games, which are played on mobile devices and require an Internet connection. Changyou's platform channel business consists primarily of the operation of the 17173.com Website, an information portal in China, which provides news, electronic forums, online videos and other information services on online games to game players.
Changyou's platform channel business offers a number of software applications for PCs and mobile devices through RaidCall and the Dolphin Browser. RaidCall provides online music and entertainment services, primarily in Taiwan. Changyou also operates a cinema advertising business, which consists primarily of the acquisition, from operators of movie theaters, and the sale, to advertisers, of pre-film advertising slots, which are advertisements shown before the screening of a movie in a cinema theatre.
The Company competes with Tencent Holdings Limited, NetEase.com, Inc., Kingsoft Corporation Limited, IGG Inc., NetDragon Websoft Inc, Kalends Inc., Century Cruises, Shulong Technologies, YY Inc., Sina Corporation, Focus Media Group, Wanda Group, Alibaba Group Holding Limited, Baidu, Inc., TouTiao.com, Phoenix New Media Limited, Autohome Inc., Bitauto Holdings Limited, Youku Tudou Inc., Beijing Xin Lian Xin De Advertising Media Co., Ltd., SouFun Holdings Limited, Leju Holdings Limited, CCTV, Xinhua News Agency, People's Daily, Qihoo 360 Technology Co., Ltd., UCWeb Inc., Google Inc., Microsoft, Ourpalm Corporate limited, Da Xing, IFLYTEK Co., Ltd. and Cheetah.
SOHU.com Media Plaza, Block 3,
No.2 Kexueyuan South Road,Haidia
BEIJING BEJ 100084