Profile: Sohu.Com Inc (SOHU.O)

SOHU.O on Nasdaq

5 Feb 2016
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Search Stocks Inc. (Sohu), incorporated on August 2, 1996, is an online media, search and game service company providing online products and services on personal computers (PCs) and mobile devices in the People's Republic of China (the PRC). The Company operates through four segments: brand advertising segment and the others segment (both operated by Sohu), the Sogou segment and the Changyou segment. Sogou is an online search, client software and mobile Internet product provider in China. Changyou is an online game developer and operator in China as measured by its MMOG Tian Long Ba Bu (TLBB) and its mobile game TLBB three-dimensional (TLBB 3D), and engages primarily in the development, operation and licensing of online games for PCs and mobile devices.

Brand Advertising

Sohu's main business is the brand advertising business, which offers to users, over its matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices, such as PCs, mobile phones and tablets. The products and services are provided through Sohu Media Portal, Sohu Video and Focus. Sohu Media Portal provides its users online content, including news, entertainment, sports, automobile, business and finance, through for PCs, the mobile portal and the mobile phone application Sohu News APP. Sohu Video is an online video service provider in China through for PCs and the mobile phone application Sohu Video APP. Focus ( is an online real estate information provider in China.

Others Business

Sohu engages in the others business, which includes mobile-related services and mobile products. These products and services are offered in cooperation with China mobile network operators to mobile phone users and to China mobile network operators.


The search and Web directory business primarily offers advertisers pay-for-click services, as well as online marketing services on Web directories operated by Sogou. Pay-for-click services enable advertisers' promotional links to be displayed on the Sogou search result pages and Sogou Website Alliance members' Websites where the links are relevant to the subject and content of such Web pages. Both pay-for-click services and online marketing services on Web directories operated by Sogou expand distribution of its advertisers' Website links and advertisements on Sogou Website Alliance members' Websites. Sogou also engages in the others business by offering Internet value-added services (IVAS) with respect to the operation of Web games developed by third-parties and other services.


Changyou has three businesses consisting of the online game business, the platform channel business and the others business. Changyou's online game business offers to game players MMOGs, which are online games that may be played simultaneously by hundreds of thousands of game players; mobile games, which are played on mobile devices with an Internet connection and Web games, which are online games played over the Internet using a Web browser. Changyou owns and operates various Web properties and software applications for PCs and mobile devices (platform channels), including the Website, which is the information portal for game players in China; the Website, which is a games portal that provides to game players a collection of Web games of third-party developers; RaidCall, which provides online music and entertainment services, primarily in Taiwan and the Dolphin Browser, which is a gateway to a host of user activities on mobile devices, with its users based in Europe, Russia and Japan. Changyou also operates a cinema advertising business, which consists of Changyou offering slots for advertisements to be shown in cinemas before the screening of movies.

The Company competes with Tencent, Alibaba and Baidu, Inc., Sina,, Inc., Phoenix New Media Limited, Autohome Inc., Bitauto Holdings Limited, Youku Tudou, Beijing Xin Lian Xin De Advertising Media Co., Ltd., SouFun Holdings Limited, Leju Holdings Limited, YY Inc., Qihoo 360 Technology Co., Ltd, UCWeb, Google Inc., Microsoft, Shanghai Ruichuang Internet Technology Development Co., Ltd, Cheetah Mobile Inc., Maxthon International Limited, Mozilla Corporation, Shanda Games Limited, Perfect World Co., Ltd., Giant Interactive Group Inc., Kalends Inc., iDreamsky Technology Ltd., NetDragon Websoft Inc., Kingsoft Corporation Limited, Shenzhen ZQGame and iQIYI.

Company Address

Sohu.Com Inc Media Plaza, Block 3,
No.2 Kexueyuan South Road,Haidia
BEIJING   BEJ   100084
P: +8610.62726666
F: +8610.58722727

Company Web Links

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