Profile: Yahoo! Inc (YHOO.O)
22 May 2017
Yahoo! Inc. (Yahoo), along with its subsidiaries, incorporated on March 24, 1999, is engaged in digital information discovery. The Company focuses on informing, connecting and entertaining its users with its search (Yahoo Search), communications, including Yahoo Mail and Yahoo Messenger and digital content products, including Tumblr, and its over four verticals, such as Yahoo News, Yahoo Sports, Yahoo Finance and Yahoo Lifestyle. The Company's segments include the Americas; Europe, Middle East and Africa (EMEA), and Asia Pacific. Yahoo's advertiser products include Yahoo Gemini and BrightRoll, which includes the BrightRoll Demand Side Platform (BrightRoll DSP) and BrightRoll Exchange. Yahoo's technology platform, data and analytical tools support Yahoo Gemini and BrightRoll. Yahoo Gemini search focuses on helping advertisers reach their target audiences at the moment the user has made a relevant search query. BrightRoll is Yahoo's brand for programmatic advertising technology, offering a suite of media-agnostic tools to help advertisers, publishers, and partners connect with users across ad formats and devices. BrightRoll Demand Side Platform is a technology that enables brand and performance advertisers to plan, execute, optimize and measure programmatic digital advertising campaigns.
Yahoo Gemini connects advertisers with the audiences across its network, with the support of account teams, reporting, analytics and campaign controls. Yahoo focuses on developing new search advisement formats, features and capabilities to engage users and optimize performance across devices, including click-to-call functionality, sitelink extensions, location extensions and product advertisements. Yahoo also serves search advertising from partners. Yahoo native advertisements are a part of a user's experience on Yahoo sites across devices, as well as third-party partner publisher sites and mobile applications. Yahoo video advertising enable brands to align with relevant video programming across its properties. Yahoo premium advertising engages canvas for brand storytelling. It offers advertising opportunities on Yahoo.com, Yahoo Mail and program sponsorships of events. Yahoo audience advertisements leverage a set of data signals to identify and engage the right users on Yahoo and across the Web.
Yahoo Search is a search engine that serves as a guide for users to discover the information on the Internet. Yahoo offers its Search services on mobile phone, tablet or personal computer (PC). The Yahoo mobile search helps users find and take action on the information they are looking for.
Yahoo Mail connects users to the people and things that are important to them across mobile and desktop. It supports connecting external mail providers, (such as Gmail, AOL and Outlook) for users to manage multiple accounts from the Yahoo Mail client. Each Yahoo Mail account comes with one terabyte of free storage and is integrated with contacts, calendar and messaging. Yahoo Messenger is an instant messaging service that provides an interactive and personalized way for users to connect and communicate in real-time. Yahoo Messenger is available as a mobile application on the Web.
The Company's Digital Content offerings include Tumblr, its social platform, and its four verticals, including News, Sports, Finance and Lifestyle. Its Digital Content is available on mobile or desktop. Yahoo News, which can be accessed through the Yahoo App and the Yahoo homepage at Yahoo.com, gives users access to discover, consume and engage around the news, content and video in one place. Yahoo Sports provides users' access to Fantasy Sports. Yahoo Finance provides a set of financial data, information and tools that helps users make informed financial decisions. Yahoo Lifestyle brings together content, commerce and community to engage users about style and fashion. Tumblr offers a Web platform and mobile applications on iPhone operating system (iOS) and Android that allows users to create, share and curate content. Tumblr messaging enables users to engage with other users that share their interests.
The Company competes with Alphabet, Microsoft, Facebook and Twitter.
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