Israel takes war message online

Jan 13 - Israel is becoming increasingly tech-savvy, taking its war message to the blogosphere, using live webcams, social networking sites and YouTube, to explain its assault on Gaza.

Israel, which has fought six wars since its creation in 1948, often worries that it doesn't do a good enough job of communicating its motives to critics and skeptics around the globe.

So using everything from YouTube to Twitter and Facebook, Israeli diplomats and lobby groups have flooded the airwaves and the Internet with Israel's position.

Israel feels that so far it has largely been successful in its campaign, after 18 days of conflict that has killed more than 900 Palestinians and left 13 Israelis dead.

(SOUNDBITE) (English) MICHAEL DICKSON, DIRECTOR OF "STAND WITH US, INTERNATIONAL"

(SOUNDBITE) (English) YIGAL PALMOR, DIRECTOR OF THE ISRAELI FOREIGN MINISTRY PRESS DEPARTMENT