Reuters - Video

Edition: US | UK | IN | CN | JP

Video

Cashing in on the Royals

Friday, April 29, 2011 - 01:55

Apr 28 - Souvenir makers in the U.S. are hoping to cash in on the royal wedding, and are offering up everything from comics to dolls of the bride. Bobbi Rebell reports.

▲ Hide Transcript

View Transcript

At Midtown comics in New York City a different kind of hero is on display. Alongside fictional superheros sits a very real prince charming- Prince William and his bride Kate. The 32-page comic book "The Royals: Prince William and Kate Middleton" retails for $3.99, with a collector version about double that. At the store, shoppers were checking it out: SOUNDBITE: DAN, COMIC BOOK CUSTOMER (ENGLISH) SAYING: "You know artistically I guess I should have figured they would have something like that out there. Honestly when I saw it I started laughing and I couldn't help not pick it up and kind of check it out." SOUNDBITE: JOSHUA, COMIC BOOK CUSTOMER (ENGLISH) SAYING: "I think I'd buy it just because its good to branch out in different comic book genres instead of always reading about like Superman or Batman." SOUNDBITE: ARNOLD, COMIC BOOK CUSTOMER (ENGLISH) SAYING: "I browsed through a couple before and they seem pretty interesting the art's pretty decent." Like the publishers of the comic book, other businesses are hoping to cash in on U.S. interest in the Royals. The Chicago based Bradford Group is offering up a range of products- from its official porcelain Kate doll complete with a handmade dress, $149; to plates, $39.95; to its best selling engagement ring, which features a simulated sapphire and 14 simulated diamonds for under $100. Vice President Leslie Joyce: SOUNDBITE: LESLIE JOYCE, VICE PRESIDENT, BRADFORD GROUP (ENGLISH) SAYING: "Americans love a fairy tale come true. People are interested in purchasing for a commemorative event. It's a big historical event. People relate to the joy and happiness of a wedding and many want to feel like a princess and that's why they want to wear the ring." Even the U.S. post office is joining in, offering Royal Wedding stamps to commemorate the big day. But buyer beware: the stamps are only valid as postage in Britain. Bobbi Rebell, Reuters

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Cashing in on the Royals

Friday, April 29, 2011 - 01:55