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Diet resolutions boost business

Wednesday, January 04, 2012 - 01:50

Jan. 4 - New Year's resolutions to lose weight and exercise more lead to a boost in business for diet companies and fitness centers - with proven results. Jill Bennett reports.

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PLEASE NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIAL Tis the season for New Year's resolutions. A Thomson Reuters/NPR poll found 51% of respondents pledged to exercise more in 2012. As a result, gyms, including Crunch in New York City are picking up the pace these days. SOUNDBITE: ELIZABETH DANIEL, RESOLVES TO EXERCISE (ENGLISH) SAYING: "So far, I've been coming every day since the new year so I am going to try to keep that up." SOUNDBITE: PROPHET AULELEY, RESOLVES TO LOSE WEIGHT (ENGLISH) SAYING: "I'm trying to lose around 25-30 pounds." The same poll shows 35% of respondents resolved to lose weight in the New Year. It sometimes requires lifting pounds to lose them. Weight Watchers International President and CEO Dave Kirchhoff: SOUNDBITE DAVID KIRCHHOFF, PRESIDENT, CEO, WEIGHT WATCHERS INTERNATIONAL (ENGLISH) SAYING: "We definitely see a lot of people coming into our doors beginning right about now." Weight Watchers, which provides weight maintenance services, kickstarted a new campaign for men featuring client Charles Barkley. SOUNDBITE: CHARLES BARKLEY, WEIGHT WATCHERS COMMERCIAL (ENGLISH) SAYING: "Lose like a man." Weight Watchers reports strong growth in its online business, which has been a new way of getting customers in the door. SOUNDBITE: DAVID KIRCHHOFF, PRESIDENT, CEO, WEIGHT WATCHERS INTERNATIONAL (ENGLISH) SAYING: "We are investing heavily against driving our online business we are investing heavily against systematically improving the look and feel of our Weight Watchers centers around the country we are driving hard and bringing men into the business we are working on a lot of different things that is part of a systematic effort to drive growth in this business over the long term." The company has also developed wellness programs with corporations, including American Express and the New York Stock Exchange, as Corporate America focuses on reducing health care costs and absenteeism. SOUNDBITE: JILL BENNETT, REUTERS REPORTER, (ENGLISH) SAYING: "Despite the bad rap....diets do work. A Thomson Reuters/NPR poll found 57% of respondents who have made a pledge to lose weight in the last five years were successful. Jill Bennett, Reuters.....now, how do I work this thing?"

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Diet resolutions boost business

Wednesday, January 04, 2012 - 01:50