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U.S. designers target elite foreign shoppers

Tuesday, February 14, 2012 - 02:19

Feb. 14 - Thomson Reuters Retail Analyst Jharonne Martis says designers at New York Fashion Week are tweaking their offerings to appeal to new affluent Chinese and Brazilian shoppers.

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Yes the sign is that -- Fashion Week are still playing catch up with the European rivals when it comes to breaking into the lucrative emerging markets now it's hope you travel arrangements will bring this wealthy shoppers to them. American fashion house -- Spain may be seeking inspiration from the French where it's offering but it's looking even further afield for -- Yeah. And time it happened it up and something's happened brightening feel like an icon like that event and spend -- -- coming -- Kate Spade is one of them many designers trying to tap into a new revenue source. The Chinese tourists who spent on average 6000. Dollars for trips a year back. And that could be that -- of the iceberg and -- in this new world economy in the way that -- things are trending and that sort of opportunities over there to be. It's foolish for American descent who ignored the Chinese market. Back in January president Barack Obama ordered the streamlining of these that the the United States focusing on China and Brazil. The US travel association believes this thing that over 859. Billion dollars economy -- when he played. Lobbyists say it's about time this gold mine was -- They're too many consumers in these high growth economies who want the US visa to come to United States whether it's for business or travel. -- attend in the. Even European designers -- -- setting up shop in the US. I tried to get a piece of the upcoming action we have. Ready to open our presents -- sell -- And we have this is scheduled to move defense fashion show well while oracle vacation day on much and a. Designers are already thinking besides faith and out of their collections to entice foreign shoppers. One example more rat and a symbol of luck in China which featured in Jason -- recent show. But one expert warns against going overboard have to. Mean really. Balance and -- attack. On the US customers in the US customers and also really kind of hitting on the other hand and providing. Special places that's gonna get a Chinese -- they -- excited and I'm feeling they -- Go somewhere else again and meantime the benefit Kate Spade expect to roll out the welcome mat. I'm gonna look at that and Mac has come --

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U.S. designers target elite foreign shoppers

Tuesday, February 14, 2012 - 02:19