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'Subliminal' explores mind's hidden power

Friday, May 25, 2012 - 03:35

Theoretical physicist turned screenwriter and author Leonard Mlodinow speaks to Reuters TV about his new book Subliminal which looks at how the unconscious mind shapes people's judgements and perceptions.

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Apple's late co-founder Steve Jobs was a big believer in the power of intuition. Mlodinow suggests there is sound rationale for trusting one's instincts.

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'Subliminal' explores mind's hidden power

Friday, May 25, 2012 - 03:35