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It's not over for the BlackBerry: Brand strategist

Wednesday, May 30, 2012 - 03:55

May 30 - The BlackBerry brand is far from doomed, but Research in Motion needs to re-focus on user experience says Wolff Olins Senior Strategist Manlio Minale.

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But to make a rim has brought in the bank has to review its business strategy. But what about Bryant is the brand salvageable animates leading prank consultants wolf -- -- -- and with me as manly M and Ali. What do you think it. Definitely it's that nothing is a classic in its -- -- Coming place -- slide I think it -- music available rooms in the existence is -- -- around the country well. Housing people's ears -- -- means that trees. Like gas what they -- they respect Sony's and she didn't correct right user experience a -- -- she's now honestly. Because -- it's really -- all this place in my experience. They'd go how how can a strong brand carrier company. Before. -- product brings it down. My question I think from all aspects and his product is service is experiencing if you get wrong. The brand will be on the points bribery is the well and -- and they definitely -- lines actually -- pills a day. Well what what come they do now what do you suggest they do now. It's nothing that -- royalties it's become the small business -- minority demonstrates its launch in you and as well. Missed him and India polls say releasing -- signals that releasing that price system priced seats about this that showing that much I've been. And listen to the -- and we would say probably. The tops that salty facts on the fuse and -- So really really really -- trees the cuts and to the right experience and speed and some of its patents and you know we we spoke to aren't as we spoke to the market respect to trade as they are little more pessimistic than you Brian -- the army may be that says allow. The -- remains strong it's the business itself that needs to be sort. I think that probably makes I just wanted to from the belongs. Owns them Christ and we thing that they still a great -- to -- reinvent products. -- -- lit sets I am a number of like right businesses in all places -- -- arrangements were pools. And the two bicycle that should be -- it's very clear those which -- pills consecrate more useful products of people. As conceived as the consumer business -- acknowledges. I assumed brim is not on my list. They might be in 2000 says it's more we've seen says that missing the the realized that sports to build -- -- Q animal. Apple's trustees I imagine I can have been on the list. 510 years ago they were definitely -- and five is -- -- and musica. Am I guess is any question it's wonderful idea and that's next house and then and -- are on the list again you've got -- -- and tonight so that when you can market which once you prefer a straight oneness of business on -- pleasure which is from its. In fact touched on -- the library as Nazis it's the -- aren't guest speakers -- Libya the only fine. That's the problem with -- and that's exactly what they're if not. That products it's tough to make sure you can raise funds from a lot more mobile uses final question. From left field this one out. Is the irony lost to think on any one that JPMorgan. A -- That had recently its own big image problems has brought him to -- -- problems. It is slightly ironic that probably isn't alarmist or -- album cover. I think the important thing with -- -- is in fact -- -- not doing as badly as people think -- still with that -- pricing toppled but still grief from fifty million Kansas seven million handsets. This year. I guess has been a big here also migrant it's it sounds and make them realize that sports and build a more prosperous future Katmandu thanks for talking with the same man Leo may know late from wolf -- I'm actually throw four on the roof of cool phones here and the city of London this is Royces.

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It's not over for the BlackBerry: Brand strategist

Wednesday, May 30, 2012 - 03:55