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Lady Gaga's smell of success

Saturday, September 15, 2012 - 02:39

Sept. 14 - Lady Gaga heads to New York to celebrate the launch of her debut fragrance “Fame” on the heels of platinum-selling albums and a sold-out world tour as her business and philanthrophic empire outshines other pop rivals like Katy Perry, Rihanna and even teen heartthrob Justin Bieber. Jill Bennett reports.

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Lady Gaga is a powerhouse in the world of music... and Fame. There is a new perfume, the famous and infamous outfits, the 110 date worldwide concert tour, and the platinum selling albums that launched Gaga mania just four short years ago. M. Tye Comer, Editor, Billboard.com: SOUNDBITE: M. TYE COMER, EDITOR, BILLBOARD.COM (ENGLISH) SAYING: "She's as big as they get, she has been a pop culture force since she emerged on the scene a few years ago and her ball really has kept rolling and she started off just as a person who was very eye catching and ear catching for her singles and her look and she has spiraled that into a career that has expanded into fragrances and fashion and into politics." Social media helped propel this Poker Face singing star into mega stardom, with 53 million Facebook fans and nearly 29 million Twitter followers. Her flamboyant theatrics earned her an avid fan base. Lady Gaga's U.S. tour dates in 2013 are completely sold out. SOUNDBITE: M. TYE COMER, EDITOR, BILLBOARD.COM (ENGLISH) SAYING: "She very quickly grew to the level of someone like a Madonna or Janet Jackson someone who has been in the music game for a really long time, but she got there very quickly and has been very smart about marketing herself and it was all anchored by some really great videos and songs and performances." But, Lady Gaga's sales power has dimmed a bit - her 2008 debut album "Fame" sold 4.5 million copies, while sales of last year's "Born This Way" sold 2.2 million, half of that in the first week. Those sales helped boost the music industry overall, while sales were down 13 percent in 2010 they rose one and a half percent last year, according to Billboard. At 26 she's on Forbes list of the' 100 Most Powerful Women - for her singing and philanthropy- ahead of Queen Elizabeth and Beyonce. SOUNDBITE: M. TYE COMER, EDITOR, BILLBOARD.COM (ENGLISH) SAYING: "She's an incredibly captivating performer she has a lot to say I think she has a lot of people listening to what she has to say so I'm curious to see how she continues to develop her craft and as long as she continues to write compelling songs and put on these stage shows she'll be with us for a long time." Lady Gaga's next album is expected by early 2013. Jill Bennett, Reuters

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Lady Gaga's smell of success

Saturday, September 15, 2012 - 02:39