video transcript

Rough Cut (no reporter narration). Days after launching Windows 8, Microsoft is mounting a strong campaign to win over the software developers it needs to kick-start its new operating system. A lack of apps is Microsoft's Achilles heel as it attempts to catch Apple and Google in the rush toward mobile computing. (SOUNDBITE)(English) MICROSOFT CORP CHIEF EXECUTIVE STEVE BALLMER SAYING: "With the work we have done with Nokia, HTC, Samsung and others, I think really there is now an opportunity to create really a strong third participant in the smartphone market." "There is a lot of work to do, the is a lot of work to do to get applications built and that means a lot of opportunity for people in the room today, there is a lot of work to do to really get a full set of devices in the market and get those to be broadly available, but the foundation is certainly there." "We're still relatively small, but I would tell you that the level of innovation and the quality of the new Windows phones that you will find on the market is absolutely unbelievable and I expect the volumes on Windows Phone to really ramp quickly."