Reuters - Video

EDITION: U.S. | U.K. | IN

Technology

Getting past culture clash at Microsoft

Tuesday, November 13, 2012 - 02:04

Nov. 13 - After yet another top executive departure, there are new questions about the company's ability to get past internal politics and focus on innovation. Bobbi Rebell reports.

▲ Hide Transcript

View Transcript

If only every Microsoft product had fans as pumped up as the Halo 4 ones earlier this week. The action-shooter Xbox game racked up record sales. But it doesn't have a lot of company at Microsoft. CEO Steve Ballmer for example sayings its much-hyped Surface tablet has a modest start- and soon after those comments the executive spearheading that device and the Windows 8 software- Steve Sinofsky- left the company. Avi Greengart, Research Director, Current Analysis: SOUNDBITE: AVI GREENGART, RESEARCH DIRECTOR, CURRENT ANALYSIS (ENGLISH) SAYING: "Well, Microsoft has a famously dysfunctional or at least combative internal culture where the internal division heads are fighting against each other and in many cases innovations have been killed to protect the cash cow that is windows and office. The key, is to get past its history of internal political battles and gets its eyes on the prize- innovating and creating hit products: SOUNDBITE: AVI GREENGART, RESEARCH DIRECTOR, CURRENT ANALYSIS (ENGLISH) SAYING: " I don't know if its a cultural change but we are certainly seeing Microsoft doing a much better job today than they ever have in the past of getting their assets working together across the company. So you have Xbox music that uses the Xbox brand that works across multiple products. you have the same user interface on their phone on their tablet and on their desktop PC." The company also needs to come to terms with its history- and make some tough decisions: Reuters BreakingViews Rob Cyran: SOUNDBITE: ROB CYRAN, COLUMNIST, REUTERS BREAKINGVIEWS (ENGLISH) SAYING: "It is very difficult to take a giant company and have all this big legacy of this software and just rip it out and start again but that's essentially what they would need to do. I don't really see them doing that because it would be a huge risk for Microsoft to just junk everything and start again. " That task now falls to the executives stepping into Sanofsky's shoes- Tami Reller who will remain Chief Financial Officer, and Chief Marketing Officer, as well as Julie Larson-Green who will head the Windows hardware and software division.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Getting past culture clash at Microsoft

Tuesday, November 13, 2012 - 02:04

Editors' Picks »

Business »

Moving Pictures »

Images of October Images of October

Mon, 03 Nov, 2014 - (0:57)

The world in a city The world in a city

Fri, 31 Oct, 2014 - (1:30)

Real-life superheroes Real-life superheroes

Tue, 28 Oct, 2014 - (1:44)

Dance of the northern lights Dance of the northern lights

Mon, 20 Oct, 2014 - (1:08)

Images of September Images of September

Thu, 02 Oct, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, 05 Sep, 2014 - (2:05)

Burning Together Burning Together

Mon, 01 Sep, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, 22 Aug, 2014 - (3:12)

Images of August Images of August

Fri, 29 Aug, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, 11 Aug, 2014 - (2:27)

Oddly Enough »

Calling all men: here's your chance to experience labor pains Calling all men: here's your chance to...

Thu, 20 Nov, 2014 - (1:43)

Annie Leibovitz showcases historic "Pilgrimage" Annie Leibovitz showcases historic...

Thu, 20 Nov, 2014 - (1:38)

Block-long billboard lights up Times Square Block-long billboard lights up Times Square

Wed, 19 Nov, 2014 - (1:19)

Japan’s military gets sexy Japan’s military gets sexy

Tue, 18 Nov, 2014 - (1:30)

Paris turns on holiday spirit Paris turns on holiday spirit

Mon, 17 Nov, 2014 - (0:57)

Belgian artists sculpt Disney on ice Belgian artists sculpt Disney on ice

Mon, 17 Nov, 2014 - (1:32)

A whale of a tale A whale of a tale

Fri, 14 Nov, 2014 - (0:32)

Sandcastle hits new heights Sandcastle hits new heights

Wed, 12 Nov, 2014 - (0:59)

Rothko and Jasper Johns are top lots at Sotheby's Rothko and Jasper Johns are top lots at...

Wed, 12 Nov, 2014 - (1:52)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, 19 Feb, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, 10 Jan, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, 29 Aug, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, 29 Aug, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, 05 Aug, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, 17 Dec, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sun, 09 Dec, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Mon, 10 Dec, 2012 - (10:39)