Reuters - Video

EDITION: U.S. | U.K. | IN

Business

Automakers looking for gold in "green"

Thursday, November 29, 2012 - 01:53

Nov. 29 - Automakers show-off new lines of green cars with an added emphasis on beauty and style at this year's Los Angeles Auto Show. Conway G. Gittens reports.

▲ Hide Transcript

View Transcript

Competition is fierce in the auto industry and at the 2012 Los Angeles Auto Show, automakers are fine-tuning their products on all fronts from technology to efficiency to horsepower. But the overall theme continues to be innovation of the "green" kind. Organizers say there are two dozen all-electric or plug-in models on display. Fiat, building on its small-car success, now has the "500e" model, an all-electric version of its popular mini-car. The Italian parent company of Chrysler is hoping to add some glamour to the growing electric car market, says chief marketing officer Olivier Francois. (SOUNDBITE) OLIVIER FRANCOIS, CHIEF MARKETING OFFICER, FIAT, SAYING (English): "Fun, I would even say, 'sexiness.' Why would an electric car be an electric appliance that brings you to point A to point B. When you can enjoy and have fun and it can look good." Fun. Maybe that's what General Motors had in mind with the Chevy Spark. This all-electric car reflects a natural progression in the move to a more eco-friendly line-up, says GM's Pamela Fletcher. (SOUNDBITE) PAMELA FLETCHER, CHIEF ENGINEER FOR ELECTRIC VEHICLES, GM, SAYING (English): "For us, a progression to add this car to our fleet, is natural. Our idea is to expand on providing a host of solutions for people who truly want to be able to reduce their gas consumption, emissions free. So, I see that adoption rate, enabled by the Volt and enabled by the Spark and grow over time." Green or not, it looks like auto industry is poised to re-accelerate. Analysts and executives expect auto sales to rebound in November, potentially hitting their strongest pace in more than four years, as people in the Northeast return to dealerships after super storm Sandy hurt demand in late October. November sales should also get a boost from pent-up demand by drivers replacing their aging cars and trucks.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Automakers looking for gold in "green"

Thursday, November 29, 2012 - 01:53

Top News »

Editors' Picks »

Moving Pictures »

Dance of the northern lights Dance of the northern lights

Mon, 20 Oct, 2014 - (1:08)

Images of September Images of September

Thu, 02 Oct, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, 05 Sep, 2014 - (2:05)

Burning Together Burning Together

Mon, 01 Sep, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, 22 Aug, 2014 - (3:12)

Images of August Images of August

Fri, 29 Aug, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, 11 Aug, 2014 - (2:27)

Burned memories Burned memories

Fri, 08 Aug, 2014 - (3:02)

Images of July Images of July

Fri, 01 Aug, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, 11 Jul, 2014 - (1:00)

Oddly Enough »

Giant rubber duck on show in Shanghai Giant rubber duck on show in Shanghai

Thu, 23 Oct, 2014 - (1:06)

Black bear cub goes Sunday shopping Black bear cub goes Sunday shopping

Thu, 23 Oct, 2014 - (0:27)

Christie's opens new Shanghai office Christie's opens new Shanghai office

Wed, 22 Oct, 2014 - (1:13)

White lion cubs unveiled to the public White lion cubs unveiled to the public

Tue, 21 Oct, 2014 - (1:01)

Ebola Halloween getup stirs controversy Ebola Halloween getup stirs controversy

Tue, 21 Oct, 2014 - (1:14)

Cuddly Ebola toy almost wiped out Cuddly Ebola toy almost wiped out

Mon, 20 Oct, 2014 - (0:34)

New MoMA exhibit cut out for Matisse New MoMA exhibit cut out for Matisse

Thu, 16 Oct, 2014 - (1:28)

London's Frieze art fair tests your senses London's Frieze art fair tests your senses

Thu, 16 Oct, 2014 - (1:28)

Paris streets become gallery for Plato-inspired sculptures Paris streets become gallery for...

Wed, 15 Oct, 2014 - (1:21)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, 19 Feb, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, 10 Jan, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, 29 Aug, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, 29 Aug, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, 05 Aug, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, 17 Dec, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sun, 09 Dec, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Mon, 10 Dec, 2012 - (10:39)