Reuters - Video

EDITION: U.S. | U.K. | IN

In Depth

Robot art gives new meaning to beauty sleep

Wednesday, 02 Jan, 2013 - 01:57

Jan. 2 - What does a good night's sleep look like? European hotel chain Ibis wants to show guests that sweet dreams can truly be a work of art through a scientific marketing strategy that blends robotics with acrylic painting. Jim Drury reports.

▲ Hide Transcript

View Transcript

It's giving new meaning to the phrase 'beauty sleep'. Sleepy the robot painter can interpret the rhythm of your sleep to create a work of art. Budget hotel group Ibis offered 40 guests across Europe the chance to sleep their way to their own personal robot painting. UPSOT: ADVERTISEMENT SAYING 'Combining comfort with technology our masterpiece is to make your sleep a work of art'? Lara Faguais of Accor is running the PR campaign for Ibis. SOUNDBITE (English) ACCOR ADVERTISING AND MEDIA STRATEGY SENIOR MANAGER IN CHARGE OF IBIS HOTELS, LARA FAGUAIS, SAYING: "We can see very clearly if a person is very calm, very smooth, very relaxed during the night, or if the sleep is more animated. So it's very interesting because most of our guests discovered in the morning some surprising results." UPSOT: PAINT BRUSH BEING CLEANED The robotic arm uses data gathered from 80 sensors attached to a mattress pad that measures pressure, heat and sound. Sent wirelessly the raw data is interpreted by Sleepy using an artistic algorithm. The collaboration project involves four companies, including French robotics agency ABB, whose engineer Guillaume Pradels is smitten. SOUNDBITE (English) SALES TECHNICAL ENGINEER FOR FRENCH ROBOTICS COMPANY ABB, GUILLAUME PRADELS, SAYING: "Look at it, it's so cute. I mean, it's a small robot, it's harmless......Robots today are everywhere, including in the arts, so it was interesting for us to be part of it." Sleepy's official name is IRB 120, a modified version of an industrial robot used in factories. Based in the lobby of an Ibis hotel in Paris its subjects never see it and no cameras are used, making the experience completely unobtrusive. The android has developed artistic pretensions....its own signature, for a start. And though its creators say Sleepy's art can't rival that created by humans, they insist the algorithmic amateur has a rare gift for visualising a good night's sleep.

Robot art gives new meaning to beauty sleep

Wednesday, 02 Jan, 2013 - 01:57

Editors' Picks »

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, 16 Jul, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, 25 Jun, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, 02 Jun, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, 27 May, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, 08 May, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, 05 May, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, 08 Apr, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, 24 Mar, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, 17 Mar, 2014 - (7:38)

Oddly Enough »

Is it a plane? No, it's a hoverbike Is it a plane? No, it's a hoverbike

Fri, 22 Aug, 2014 - (2:40)

Fox kicks off "Simpsons" mega marathon Fox kicks off "Simpsons" mega marathon

Thu, 21 Aug, 2014 - (0:56)

Six-story tall duck floats into L.A. port Six-story tall duck floats into L.A. port

Thu, 21 Aug, 2014 - (1:02)

Young artist paints surreal illusions on bodies Young artist paints surreal illusions on...

Thu, 21 Aug, 2014 - (1:30)

Snow leopard cubs make Bronx Zoo debut Snow leopard cubs make Bronx Zoo debut

Wed, 20 Aug, 2014 - (0:41)

Eco-friendly bench keeps your tech fully charged Eco-friendly bench keeps your tech fully...

Tue, 19 Aug, 2014 - (1:55)

A cheetah cub and a puppy make friends A cheetah cub and a puppy make friends

Tue, 19 Aug, 2014 - (0:48)

Bug eaters unite in Tokyo Bug eaters unite in Tokyo

Tue, 19 Aug, 2014 - (1:23)

Tango dancers put best feet forward Tango dancers put best feet forward

Tue, 19 Aug, 2014 - (1:08)

Giraffe calf checks out new surroundings Giraffe calf checks out new surroundings

Mon, 18 Aug, 2014 - (0:42)

Bolivian priest blesses beloved pups Bolivian priest blesses beloved pups

Sun, 17 Aug, 2014 - (1:25)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, 19 Feb, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, 10 Jan, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, 29 Aug, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, 29 Aug, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, 05 Aug, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, 17 Dec, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sun, 09 Dec, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Mon, 10 Dec, 2012 - (10:39)

Moving Pictures »

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, 11 Aug, 2014 - (2:27)

Burned memories Burned memories

Fri, 08 Aug, 2014 - (3:02)

Images of July Images of July

Fri, 01 Aug, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, 11 Jul, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Thu, 03 Jul, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, 20 Jun, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, 06 Jun, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, 30 May, 2014 - (1:37)

The week that changed Boston The week that changed Boston

Mon, 14 Apr, 2014 - (3:28)