Reuters - Video

EDITION: U.S. | U.K. | IN

Top News

Dreams on wheels at Detroit auto show

Tuesday, 15 Jan, 2013 - 02:41

Jan. 15 - Car makers are appealing to egos and buyers desire for status to push a new wave of luxury cars at The North American International Auto show. Sharon Reich reports.

▲ Hide Transcript

View Transcript

The Continental GT Speed Convertible, which makes its debut at the Detroit auto show, is no exception. This car has it all. Sleek style and a 616 horsepower 12 cylinder engine that pushes the convertible to 200 miles per hour. Bentley CEO, Dr. Wolfgang Schreiber says there's only one way to describe it. SOUNDBITE: BENTLEY CEO DR. WOLFGANG SCHREIBER (ENGLISH) SAYING: "Dream on wheels. It's a dream on wheels." There is a serious luxury vibe this year at Cobo Hall, as carmakers strive to draw more affluent consumers into showrooms. And it's no surprise. When times were tough in the North American market, luxury carmakers held their footing and were able to reinvest in those brands. At the end of 2012, automakers like BMW, Mercedes-Benz and Porsche all reported strong finishes. At the BMW stand all eyes are on the new 4 series Coupe. Lead designer Adrian van Hooydonk says he designs specifically with the American consumer in mind. SOUNDBITE: BMW DESIGN GROUP CHIEF ADRIAN VAN HOOYDONK (ENGLISH) SAYING: "I saw with my own eyes that people actually use cars differently here. Of course a car is something you absolutely need in and between most American cities. People drive further than in Europe and people see cars as their most important personal accessory." And that, is the allure of the luxury car, according to Guggenheim Capital Markets Director Matthew Stover. SOUNDBITE: MATT STOVER, DIRECTOR AT GUGGENHEIM CAPITAL MARKETS, (ENGLISH) SAYING: "Psychologists say your house is who you are and your car is who you want the world to think you are. And I think that when you buy a luxury car you're making a statement about yourself." REPORTER BRIDGE: REUTERS REPORTER SHARON REICH (ENGLISH) SAYING: "With the recovery underway, U.S. automakers are upping their luxury game too. This new Corvette Stingray has everyone here buzzing. But it's not the only domestic brand hoping to make headway in the market." Lincoln puts a foot forward with its new MKC, its first ever small utility vehicle. Ford CEO Alan Mulally hopes the concept car will rekindle interest in the brand. SOUNDBITE: FORD CEO ALAN MULALLY (ENGLISH) SAYING: "Lincoln is the brand that will re-ignite these opportunities for growth at the Ford motor company and we are proud to have the right products, the right team, right experiences to be successful." Ford won't reveal just how much it has invested in the Lincoln brand, but the green is significant. Just how well luxury consumers respond, remains to be seen.

Dreams on wheels at Detroit auto show

Tuesday, 15 Jan, 2013 - 02:41

Editors' Picks »

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, 16 Jul, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, 25 Jun, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, 02 Jun, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, 27 May, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, 08 May, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, 05 May, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, 08 Apr, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, 24 Mar, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, 17 Mar, 2014 - (7:38)

Oddly Enough »

Snow leopard cubs make Bronx Zoo debut Snow leopard cubs make Bronx Zoo debut

Wed, 20 Aug, 2014 - (0:41)

Eco-friendly bench keeps your tech fully charged Eco-friendly bench keeps your tech fully...

Tue, 19 Aug, 2014 - (1:55)

A cheetah cub and a puppy make friends A cheetah cub and a puppy make friends

Tue, 19 Aug, 2014 - (0:48)

Bug eaters unite in Tokyo Bug eaters unite in Tokyo

Tue, 19 Aug, 2014 - (1:23)

Tango dancers put best feet forward Tango dancers put best feet forward

Tue, 19 Aug, 2014 - (1:08)

Giraffe calf checks out new surroundings Giraffe calf checks out new surroundings

Mon, 18 Aug, 2014 - (0:42)

Bolivian priest blesses beloved pups Bolivian priest blesses beloved pups

Sun, 17 Aug, 2014 - (1:25)

Gamescom opens to the public Gamescom opens to the public

Thu, 14 Aug, 2014 - (1:05)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, 19 Feb, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, 10 Jan, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, 29 Aug, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, 29 Aug, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, 05 Aug, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, 17 Dec, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sun, 09 Dec, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Mon, 10 Dec, 2012 - (10:39)

Moving Pictures »

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, 11 Aug, 2014 - (2:27)

Burned memories Burned memories

Fri, 08 Aug, 2014 - (3:02)

Images of July Images of July

Fri, 01 Aug, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, 11 Jul, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Thu, 03 Jul, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, 20 Jun, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, 06 Jun, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, 30 May, 2014 - (1:37)

The week that changed Boston The week that changed Boston

Mon, 14 Apr, 2014 - (3:28)