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Apple anticipation building

Monday, September 08, 2014 - 02:28

Four years after Apple last introduced a completely new gadget, the pressure is on the iconic tech company to ''wow'' the crowd at Tuesday's event. Bobbi Rebell reports.

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Apple has made a lot of promises- now it's time to keep them. Four years after the company introduced the iPad- the company will unveil... something.. at a "special event". So here's what to watch for: New iPhones- bigger screens, sleeker design and probably wireless payment capabilities. Which brings us to the mobile wallet. Word is Apple has deals with the major credit card companies- look for a small chip in the new devices that consumers could use to pay for just about anything. That chip will also be in the expected iWatch. It should come with a flexible screen and will track its wearers health and fitness. Speaking of health- they launched the "Healthkit" data service earlier this year- look for more info about how it interacts with the phones and iWatch. And of course- the one more thing Apple became famous for in the days of Steve Jobs. Considering the company has said it's got the best product pipeline in 25 years- its make or break. CNET's Dan Ackerman: SOUNDBITE: DAN ACKERMAN, SENIOR EDITOR, CNET (ENGLISH) SAYING: "We sort of hit a plateau on a lot of these devices. There is not really that many new places for a 5-inch glass and metal slab phone to go, not many places for a 7 or 9-inch tablet to go so that is why I feel like they need to move into these new categories like wearables which is hot, sort of buzz wise, but nobody is sort of buying any of them yet because none of them are any good right now. And we'll see if that sort of gives them that taste of being the innovators again." REPORTER BRIDGE: BOBBI REBELL, REUTERS CORRESPONDENT (ENGLISH) SAYING: A line has formed outside this Apple store in NYC. It's mainly filled with people promoting apps that would presumably go on the next generation of iPhones but it's also got people talking about what Apple could have in store. SOUNDBITE: MARISSA ADAMS AND VICTORIA ESPINOZA, APPLE CONSUMERS (ENGLISH) SAYING: "I think the new phones. Yes. Ready for an upgrade. Same. I've only had mine for a year but I want the new one." SOUNDBITE: STEVEN SHANE, APPLE CONSUMER (ENGLISH) SAYING: "I like everything Apple does and hopefully there is going to be a bigger screen on their iPhone and then I'm interested in their wearables so if I go for a run or a hike or a bike ride I can track whatever success or lack of success I have." SOUNDBITE: NICK MYLACK, APPLE CONSUMER (ENGLISH) SAYING: "I'm looking for the iPhone 6. I'm looking for a bigger screen, faster processor and hopefully better battery." Cook has promised a new category this year- Ackerman is betting on the watch- but betting against delivery this year. SOUNDBITE: DAN ACKERMAN, SENIOR EDITOR, CNET (ENGLISH) SAYING: "If they show you a picture of it, if they show you one guy on stage holding it, if the classic say SteveJjobs one more thing at the end you know ,I'm not sure if that counts as introducing a new category this year but they make consider it as counting." The event starts Tuesday 10am Pacific time.

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Apple anticipation building

Monday, September 08, 2014 - 02:28