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Time for the Apple Watch

Wednesday, September 10, 2014 - 03:03

Apple debuted 3 collections of the Apple Watch, along with new iphones, the 6 and the larger 6 plus, as well as Apple Pay. Bobbi Rebell reports.

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Patience is a virtue, and if you're an Apple fan, you'll have to wait until after the holidays to get an Apple Watch- unveiled with great fanfare at Apple's "Special Event" on Tuesday. The Apple Watch is actually a collection- with sport and luxury 18-carat gold editions. It will be customizable, have an engine that works with taps, voice dictation, a flexible screen, along with new fitness and health apps. But it also requires an iPhone, specifically an iphone 5 or newer. Prices will start at $349. But will consumers buy it? Maybe, eventually says IDC's Danielle Levitas: SOUNDBITE: DANIELLE LEVITAS, GENERAL MANAGER, MOBILITY AND CONSUMER, IDC (ENGLISH) SAYING: "The thing to remember is these things work with iPhones, and you know, there is going to be an enormous install base. Tim Cook alluded to the 200 million installed base of 5, 5C, 5S out there plus the 6's that are going to begin to ship. But it is a gen one product. So I think you know for 2015, it will be competitive, it will be a leader, but the real proof is going to be in the 2016 sort of gen 2 product and beyond, as the category starts to mature and applications really are going to become optimized for the form factor." The watch will have "Apple Pay", Apple's new mobile payments service- users can pay by tapping the watch or an Apple iPhone. Apple announced a number of partners including Disney, Whole Foods and McDonald's. Those partnerships- and the Apple ecosystem will help them succeed where others have not, says Forrester Research's Denée Carrington. SOUNDBITE: DENÉE CARRINGTON, SENIOR ANALYST, FORRESTER RESEARCH (ENGLISH) SAYING: "The embedded base of consumers with roughly 800 million cards on file through the iTunes platform that they already have, the partnerships with both networks and issuers to create this sort of digitized card experience. That is something that no other wallet experience has done to date. And then finally, and then most importantly, I think Apple has a really great host of partners from a merchant acceptance perspective. They have leading brands across all of the categories that are really beginning to ignite with mobile payments." And of course, the new bigger iPhone 6 and 6 plus were unveiled. At 4.7 and 5.5 inches they are Apple's answer to rivals like Samsung's success with bigger models. But for Apple shareholders- is it enough to move the needle? SOUNDBITE: DANIELLE LEVITAS, GENERAL MANAGER, MOBILITY AND CONSUMER, IDC (ENGLISH) SAYING: "I think the bigger question that investors need to think of is how can the new phones not only bring back Apple to an upgrade cycle but can they win back some of the Android users of today that used to be Apple adopters but left in some cases because of screen size alone and I think there is a lot of short to midterm upside for Apple in terms of the phone piece. I kind of feel like the watch is a long term bet and I think it is incredibly important but for the short term it is about the phone." Apple stock- volatile throughout the presentation- closed lower.

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Time for the Apple Watch

Wednesday, September 10, 2014 - 03:03