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Ukrainian brewery uses world leaders to promote its beers

Thursday, March 26, 2015 - 01:13

A beer company in Ukraine uses leaders of Russia, U.S. and Germany to boost sales. Sasha Salama reports.

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PLEASE NOTE: EDIT CONTAINS IMAGE OF PROFANITY ON PUTIN BEER LABEL In Ukraine's western city of Lviv is a beer company that's come up with a unique marketing plan - to put world leaders on their beer labels. Russia's President Vladimir Putin is almost naked and sitting on a throne with derogatory language under his image. U.S. President Barack Obama has U.S. Senator John McCain on one side and cartoon character Homer Simpson on the other. Germany's Chancellor Angela Merkel has two bears next to her. One of them is wearing a Russian hat with his paws covered in blood. The brewery's co-owner says each leader has some stake in Ukraine's crisis. (SOUNDBITE) (Ukrainian) BREWERY CO-OWNER, YURKO NAZARUK, SAYING: "Today these three persons are very controversially connected to the situation in Ukraine. Each of them is trying to take some part in the life of our country. And we would like - with the help of such controversial texts and pictures - to draw attention to the fact that they bear responsibility for this indeed." The brewery says it plans to send some beers to the Kremlin and the White House.

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Ukrainian brewery uses world leaders to promote its beers

Thursday, March 26, 2015 - 01:13