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Tata renames Zica car so not like virus

Wednesday, February 03, 2016 - 01:15

Indian carmaker Tata Motors says it will rename its new Zica hatchback after the mosquito-borne Zika virus was declared an international health emergency. As Laura Frykberg reports it's the latest challenge facing the Tata Group - one of India's largest conglomerates.

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It has enough problems dealing with a glut of steel and falling commodity prices. Not to mention the job losses that crisis has caused in Britain. But now Tata Group - one of India's largest companies - is having to re-think the latest launch from its car division, Tata Motors. The name it seems is the problem, says the Vice President. (SOUNDBITE) (English) VICE PRESIDENT AND HEAD OF SMALL CAR PROJECT OF TATA MOTORS, GIRISH WAGH, SAYING: "Zica is kind of a short form of acronym for a zippy car. What we made is a car for the youth of the country, it's a very zippy car, very good to drive around in the city and therefore we had named it as Zica." Zika - spelt with a K - is of course also a disease carried by mosquitoes. Its spread - and the damage it is thought to cause to unborn children - has led to an international health emergency. (SOUNDBITE) (English) VICE PRESIDENT AND HEAD OF SMALL CAR PROJECT OF TATA MOTORS, GIRISH WAGH, SAYING: "We empathise with all those who have been suffering due to this and taking a call on this therefore we have decided to change the name of the car." Tata's been associated with cheap vehicles in the past. And the hatchback was supposed to herald the start of an image makeover. The world soccer player of the year Lionel Messi has endorsed it. A new name hasn't yet been agreed - and Tata wasn't saying how much the re-branding would cost.

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Tata renames Zica car so not like virus

Wednesday, February 03, 2016 - 01:15