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Beyonce jumps into athleisure market with Ivy Park clothing line

Thursday, March 31, 2016 - 01:53

Beyonce launches a women's fitness clothing line called Ivy Park. Rough cut (no reporter narration).

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NATURAL ROUGH CUT (NO REPORTER NARRATION) STORY: Beyonce has launched a women's fitness clothing line featuring bodysuits, leggings and headbands, named in part for her 4-year-old daughter, Blue Ivy. Called Ivy Park, the 200-piece active wear collection is a joint venture with British businessman Sir Philip Green, who owns the Topshop fashion chain. The collection will feature leggings, T-shirts, crop-tops and jackets all designed for fitness and leisure wear. It will go on sale at selected Topshop and high-end department stores around the world on April 14.

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Beyonce jumps into athleisure market with Ivy Park clothing line

Thursday, March 31, 2016 - 01:53